20201119(木)

A rage of artistic and utility based products have been


"Tyagi is also interested in sustainable development and likes to help marginalised sections of the art world.Her collection is inspired by seasonal changes."While the artist has previously worked for many well known brands and designed household and lifestyle related products, she shares her experience of working with a team, "As different artists come together, the ideas are only bound to grow. With cement you have a power to mould it in which ever way you want. "We experimented a lot to find out how to come to a specific design, what temperature to work at while handling cement. The young designer, who is also a founder of ‘Craft Beton’ shares that a lot of research went into this project. While some components of other materials have been included in the collection, the calming look that comes along with the greyness of cement makes it class apart.."But what about the greyness of the material? And does the minimalistic look that cement can give work well on products or does it needs enhancement with other materials? Tyagi feels, "While there have been pieces that have used some other materials, I wouldn’t say that cement doesn’t have the power to be worked upon alone." The collection is proof that design in India has made a huge shift towards minimalism and minimalism is here to stay. A rage of artistic and utility based products have been created by designer Iti Tyagi who explored the medium as a part of ‘Craft Beton’. It was very interesting to research on this medium and was also a great learning opportunity as an artist.Tyagi has previously explored metal, wood, glass and embroidery.When she first got the brief for playing with cement and working beautiful pieces out of it, Tyagi was, "confused", she says. There are many pieces in the collection that have only used cement and it has worked out beautifully. If beautiful leaf-shaped bowls, ashtrays, candle holders and trays don’t make one’s head turn, there is also jewellery made out of cement.It is not often that one associates cement with art. At ‘Craft Beton’, we didn’t have any clashes, it was infact a great opportunity for sharing and expanding ideas." She started working on this project in collaboration with a team of three other artists, Alan Saga, Miroslaw Baca and Somesh Singh, who have their own take on this very versatile medium. Every material has it’s own advantages and disadvantages. But when an artist combines such material with ideas located in the beauty of nature, the resulting product is definitely intriguing. After all the medium China saw mills Manufacturers外部リンク has not been explored in the world of art a lot. And unlike plastic or wood, that material has a stronger outcome. She has worked previously with artisans in regions like Balakatti, Moradabad, Saharanpur, Firozabad and Kutch. "But cement is a very versatile material. "Cement can be moulded by hands as well and that works really well for design.






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The Company has distributed sales representatives and services in main cities of the whole country that form a network of sales and service, and also established agencies and post-sale services in Indonesia in Asia and Gabon and Angola in Africa.

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